KIKELA || food lab
The brief:
How might we create a brand identity for Kikela food lab, that is cutting edge and high-end in atmosphere… that is affordable to middle (and high) income Tanzanians who appreciate quality food made from local ingredients, however feels luxury therefore aspirational... helping them to raise their level of slow food consumption into their busy lives?
Key words:
Cutting edge || High quality || Aspirational || Impressive
The solution:
“Simply luxury” Kikela food lab creates gourmet quality foods using only cutting edge preparation methods, and the best local ingredients. The Kikela food lab will allow you to experiment new foods and raise your level of appreciation for fine foods. By keeping it all about the flavor, Kikela makes luxury fine foods simple and accessible. Kikela food lab, providing simply luxury foods
Visial definition:
Clean || Luxury || Rich colors || Minimal (without being boring)
Services:
Concept development || Logo design || Brand identity development || Label design
Designed by Set