CHECHE || potato crisps
The brief:
How might we create a brand identity for Cheche crisps, that is bursting with energy and a bit of international allure… to catch the attention of the young adults of Tanzania who are aspiring to live full, fun and fiery lives. An identity that will break open the potato crisps market in Tanzania and that aims to become the number one chips brand of the nation. All the while taking pride in the fact that it is made locally in Tanzania with only the best ingredients.
Key words:
Energetic || Vibrant || International ||
The solution:
Cheche means “Spark” in Swahili, the national language of Tanzania. And did you know that one little spark can do so many things? A spark is a blast of energy - bright and hot, providing warmth and light when you need your spirits lifted. A spark triggers your imagination, motivation and inspiration, empowering you to go for your goals. A spark is the beginning of a good conversation, love at first sight and a tear of joy. Sparks fly when you lose yourself to the music, when you high five your friends and when fireworks burst in the sky. Cheche potato crisps ignites this brightness in you and around you, with every crunch and every bite.
Add sparks to your day, with Cheche.
