SUNRISE SURFERS || lifestyle brand
The brief:
How might we create a lifestyle brand, dedicated to the surfers who are dedicated enough to surf at sunrise. A brand that exudes freedom, adventure, belonging and being in the moment. One that is inspired by Coco beach, in Dar es Salaam Tanzania, but is universal in its engagement.
Key words:
Coco beach || Freedom || Adventure || Belonging
The solution:
Those who surf at the break of dawn are the ones dedicated to the sport. Those who love to watch the sunrise over the water, as their shadows stretch out behind them. Who watch the silhouettes of palmtrees swaying in the morning light. Those who see the sunlight touch the same faces every morning out in the line-up. The ones we feel have the same surf life as we do… the ones with which we measure ourselves. The ones to which we say, “We ride at dawn”.
- WE of the Sunrise Surfers
Key words:
Coco beach || Freedom || Adventure || Belonging
