DIAPER CHAMP || odour care
The brief:
How might we create a brand identity for Diaper Champ, that claimstheir brand positioning as the best in the business.. that is appealing and memorable to (new) parents looking for areliable and practical product that understands the burdens of frequentdiaper changing... helping to make life easier for parents, giving them one less thingto worry about.
Visual description:
Confident: because its technically solid || Radiant: because we don’t hide our looks || Proud: to be Dutch and direct || Uplifting: we are here to support you || Refreshing: we don’t take ourselves too seriously || Straight-forward: we tell it how it is || Professional: because we know what we are doing
The solution:
“The ‘Smart’ one” Diaper Champ may not be the most good looking one, but it is the smartest one. It has the best technology and is practical, reliable and understanding. Therefore recommended by experts. We are confident this is the Diaper-bin for you.
Inspired by a bit of Dutch-directness, we tell it how it is, with pride and a wink! So that you can too: The Diaper Champ looks a bit quirky, but it does what it needs to do as the best in the industry, thanks to our smart technology. So no-nonsense from us. We’re not sexy, but we are smart!
