The Paradise Garden

The Brief:

Create a logo and brand identity for a starting company called "De Paradijs Tuin" (translated as "Paradise Garden") that is ecological, family-friendly, and shows the diversity of what a garden can bring to those (all living things) who use it. 

The Solution:

The brand identity is playful and feels handcrafted, representing the family-friendly aspect of the gardens the company creates, as well as the manual labor that goes into every garden. The logo balances which symbolizes the delicate balance an ecological garden requires.