BEE WILD
The brief:
Create a campaign for wildflower shop sprinklr, stimulating the planting of bee-friendly flowers in the city, as a way to increase the endangered bee population of Amsterdam, in a way that is still elegant, impactful, and ever so slightly wild.
The solution:
“Bee Wild” aims to raise awareness that wild-flowers, when planted in gardens and balconies, can help save the bee population. The flower takes center stage in the campaign, in an unconventional way, with a contemporary look and feel, making it attractive for the target group to participate.
Bee wild.
