Sunrise Surfers
The brief:
How might we create a lifestyle brand, dedicated to the surfers who are dedicated enough to surf at sunrise. A brand that exudes freedom, adventure, lightness and belongning. One that is inspired by Coco Beach, in Dar es Salaam Tanzania, but is universal in its engagement.
Key words:
Coco beach || Freedom || Lightness
The solution:
Those who surf at the break of dawn are the ones dedicated to the sport. Those who love to watch the sunrise over the water, and the soft light of the sun.
Who watch the silhouettes of palm trees swaying in the morning light. Those who see the sunlight touch the same faces every morning out in the line-up. The ones we feel have the same surf life as we do… The ones to which we say, “We ride at dawn”.
