BOOST || healthy snacks
The brief:
How might we create a brand identity for Boost, that is contemporary and pure in atmosphere... that is appealing to middle (and high) income Tanzanians looking to live a healthier lifestyle through eating more nutritiously... helping to uplift their personal well-being, leading to doing good for oneself and the community?
Key words:
Organic || Contemporary || Healthy || Uplifting
The solution:
Identity concept -> “Crafted with care”
Boost is are a result of true craftsmanship. Through experimentation, attention to detail and sourcing of the purest natural ingredients, Boost products are perfectly balanced in nutrients, protein and flavor. Leading to an uplift in your health and your spirits.
Boost, crafted with care.
